INVESTOR PERCEPTION AND TRUST FACTORS IN MUTUAL FUND SCHEMES: AN ANALYTICAL STUDY

Abstract

The diversity and professional management of mutual funds are driving their rising popularity among investors throughout the globe. Understanding the sentiments of investors regarding mutual funds is crucial for financial analysts, legislators, and asset managers to make informed investment decisions and encourage more people to participate in the market. Based on previous research and empirical data, this research offers a thorough analysis of investor opinion toward mutual funds. The research's abstract examines the role of mutual funds in modern investment portfolios and the ways in which they facilitate the accumulation of wealth. It emphasizes the growing influence of investor sentiment on the market and the evolution of investing strategies. Factors such as risk tolerance, investing goals, past experiences, and financial knowledge level are listed in the abstract as the main factors of investor emotion. This abstract takes a look at how investors think about a lot of different things, including as fees and charges, transparency, social responsibility, the regulatory landscape, and the performance of mutual funds. The impact of market conditions, behavioral biases, and demographic characteristics on investor sentiment and behavior with respect to mutual funds is investigated in this research. Additionally, the abstract examines investors' perspectives on capital flows, market efficiency, and economic security. Fostering confidence in mutual funds is a top priority for the declaration, which highlights the significance of openness, investor education, and regulatory oversight. The paper continues by outlining many potential avenues for further research that could help the mutual fund industry function more efficiently and provide light on investor sentiment.